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Mike Heller Mike Heller ·

Thinking Beyond Account Based Marketing

Ask 10 marketers or sales leaders to define Account Based Marketing (ABM) and you’ll get 10 unique and conflicting responses. As the definitions of ABM are ambiguous and quite varied, let’s agree to define Account Based Marketing as this: a simple approach that aligns sales and marketing teams...

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Andrew O'Neal Andrew O'Neal ·

5 ways to use Enrichment

Enrichment is all about automatically discovering customer data, and turning a simple email address (or domain name) into a complete picture of your customer. However, this just skims the surface of what you can do. With access to over 85 data points and plenty of integrations with the tools you...

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Alex MacCaw Alex MacCaw ·

Clearbit OAuth API

Clearbit was founded on a powerful idea: that we can catalyze innovation by creating simple building blocks. The first stage of the plan was our APIs. By abstracting person & company data behind simple interfaces, you can build some powerful tools. We've already seen thousands of companies do just that...

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Alex MacCaw Alex MacCaw ·

Dynamic Chat Personalization

Adding a Chat widget to your site is a great way of interacting with potential customers, answering questions, and closing deals. We've been experimenting with using Drift on Clearbit's main site to do just that and the results have been great, but with one catch. We were finding the volume...

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Andrew O'Neal Andrew O'Neal ·

Clearbit Prospector — now in Salesforce

Our Prospector API recently turned one year old, and we're quite proud of how much the product has grown in that year. We've learned a few things along the way as well. API first companies aren’t just about RESTful APIs, they’re about fully integrating into existing workflows and...

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Matt Sornson Matt Sornson ·

Segment: the best way to use enrichment

Clearbit exists to bring unique insight and customer understanding to your business. Our APIs and integrations are designed to make it as easy as possible for anyone to enrich their existing customer data and learn more about the people that are using their products. Today we're taking that idea of...

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Alex MacCaw Alex MacCaw ·

Google Inbox Support for Connect

I'm pleased to announce we've shipped our #1 most requested feature, Google Inbox support. Now you can use Clearbit Connect in Google's latest email client–simply refresh and you're good to go. As in Gmail, we'll display a contextual sidebar by every thread showing you information about the person &...

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Matt Sornson Matt Sornson ·

Segment + Customer.io + Clearbit

Sending personalized drip campaigns to your signups can have a huge impact on conversion. It's something that's been especially effective here at Clearbit. We improved conversion by 40% just by sending different welcome emails to people in sales, marketing and engineering. One of our favorite tools for sending automated emails...

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Matt Sornson Matt Sornson ·

Announcing the Clearbit + Zapier integration

If you’re not a developer but you want full access to Clearbit’s APIs, your life just got a lot easier. We’re really excited to announce our integration with Zapier, which brings the full power of Clearbit to more than 500 applications. Even more exciting, you can create...

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