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Andrew Breen Andrew Breen ·

5 steps to improve your advertising and retargeting ROI

Guest post by Andrew Breen, President at Outshine. The most useful thing I've learned over my career is that a brands’ data is the shortest and best path to better marketing results. Companies that have superior data have a competitive advantage. Easy to say, hard to do. Building up that...

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Trevor Sookraj Trevor Sookraj ·

How to price your SaaS product

Pricing your SaaS product can seem like a guessing game – particularly if you’re pricing a brand new product. Luckily, there is a science to pricing. X.ai, a company building an AI assistant for your inbox, is an example of one of the few companies that went to market...

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Matt Sornson Matt Sornson ·

Fixing your lead quality problem

You’ve done everything right for your company’s marketing strategy — there’s a great blog, social media campaigns and even a lead nurturing campaign. There are hundreds of thousands of visitors and you’re making money too, but you wind up finding yourself with thousands of bad leads. Creating...

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Andrew O'Neal Andrew O'Neal ·

How to measure data quality

We all want to have perfect and real-time data on our lead and account records. You can setup a proper data management system, have a high standard for data governance, and get the right data integrations, but the biggest roadblock will always be finding the right vendor. There are a...

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Alex MacCaw Alex MacCaw ·

Company Name to Domain API

I'm pleased to announce the release of our new Name to Domain API, which takes a company name and returns their website domain and logo. We are releasing this for free, up to 50k requests a month. The only requirement is a free Clearbit account. We've added support for Name...

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Trevor Sookraj Trevor Sookraj ·

The complete guide to sales & marketing – the Wiki

The world of sales and marketing has changed. Smile and dial, steak dinners, untargeted email blasts, and dry whitepapers – all artifacts of the past. Your potential customers do their research before talking to sales, and they can find out about competitors with a quick Google search. This has created a...

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